05 Sep

Interview with Kevin J Waters and James Dickson from Event Industry News

image of interview about events
Click on image below for video [caption id="attachment_9210" align="alignleft" width="300"] Interview with Event Industry News[/caption]             The Interview Had a lot of fun chatting with James Dickson from the Event Industry News about the event industry and the need for training and education Topics We discussed a variety of things including Event industry training How valuable are event management degrees What is the future of event planning The onward march of AI and event technology Changes coming to event roles How event planners need to keep skill sets up The benefits to organisations who train...
17 Apr

Don’t let reality ruin a good event

Don’t let reality ruin a good event
Face to face time is the most precious human connection we have with our friends, family, colleagues and prospects. Nothing beats a one on one. There is an awaking to the fact that we cannot spend money, sometimes very large sums of money, on events or marketing verticals and horizontals without a return of some type either financial, by influence (a Facebook like or Retweet) or the golden goose, a change in thinking or behaviour. Changing an audience’s perception is the new gold rush, influence, persuasion, immersion, causation.  Like it or not we have opened Pandora’s Box to Artificial Intelligence,...
18 Feb

TechCheck # 106 – Event Technology Notice

A Quick Mid-Year Review of Digital Tools for your events (and what to look out for!) Have you, at times, been lost with all the technology that’s out there? As if Facebook, Twitter, Instagram and other social media channels have already been confusing, 2016 brings more to our table. There’s beacons, crowd-streaming and your kid just downloaded Pokemon GO so there’s augmented reality that’s just new to your ears. And all you just wanted was to bring people to your event. Is it too hard to ask? Before you go crazy, let’s go over some of our trusted digital/online events...