15 Oct

Event Marketing – Avatars & Hangouts

Click on image for video [caption id="attachment_9246" align="alignleft" width="300"] Event marketing[/caption]           Event Marketing Tips Avatars & Hangouts Some quick tips about event marketing we're gonna start at the very beginning and why not. Who do we want to speak to, who are we targeting for our event marketing. Try to imagine that person as an Avatar What is an Avatar An avatar simply put is our own imagined perfect customer, our perfect client our perfect delegate, the people that we want to attend our events. Who are they, what age group are they, what do...
23 Aug

Video # 104 Festival Update

video of festival update
Click on image for video [caption id="attachment_9183" align="alignleft" width="300"] Video#104_Festival Update[/caption]             Video # 104 Festival Update I said I’d update you about the festival I was recently involved with. I was the health and safety lead for a six band tribute festival, one day festival that took place in my local area. Audience Hopes They were hoping to get, and we actually planned for ten thousand people.  They were a little bit late getting off the starting blocks and I suppose that’s a lesson for all of us.  They were late in terms of...
18 Apr

Event Marketing – Making The Most of a Captive Audience

Event Marketing The Right Way The marketing of events has become a much-studied art. But are organisers always making the most of that most precious of audiences, the captive one? In this post we take a look at how events can stay on the ball and turn event-goers into customers. The first (and perhaps the most obvious) thing for organisers to remember is that your audience has come for the event first and foremost, they are either experts in this field, wannabe experts or enthusiasts who want to commune and share. Which means that to market to them as the...