CMP – DOMAIN I: Marketing

5.0 hours CMP CE Hours

Course Scope

CMP - DOMAIN I: Marketing

Skill 24: Manage Marketing Plan

   SUB SKILL 24.1 - Conduct a situational analysis using historical and current data to develop the marketing plan to meet goals and objectives.

   SUB SKILL 24.2 – Identify target market segments using the situational analysis to determine key features, products, and services.

   SUB SKILL 24.3 - Select marketing distribution channels using the situational analysis that aligns with the marketing plan.

   SUB SKILL 24.4 - Implement marketing plan to reach targeted segments to support the goals and objectives of the meeting or event.

Skill 25: Manage Marketing Materials

   SUB SKILL 25.1 - Determine marketing materials that meet target market needs and support the goals and objectives.

   SUB SKILL 25.2 – Develop marketing content and design specifications based on the marketing plan to maximize impact.

   SUB SKILL 25.3 - Produce and distribute marketing materials to the target markets in alignment with the marketing plan.

Skill 26: Manage Event Merchandise

   SUB SKILL 26.1 - Determine product design and specifications using the marketing plan to support the meeting or event objectives.

Skill 27: Promote Event

   SUB SKILL 27.1 - Develop cross-promotional activities to expand market reach aligned with the marketing plan in support of the goals and objectives.

   SUB SKILL 27.2 - Develop promotions to create awareness through platforms to reach goals and objectives.

Skill 28: Contribute to Public Relations Activities

   SUB SKILL 28.1 - Develop, implement, and manage public relations strategy to align with the marketing plan.

Skill 29: Manage Meeting-Related Sales Activities

   SUB SKILL 29.1 - Reference the marketing plan and support development of the sales plan with objectives.

   SUB SKILL 29.2 - Execute activities from the sales plan to meet the goals and objectives.

Course Overview

This is a certified CMP course and has been designed for those who wish to have an in-depth understanding of the event management process as well as a deeper understanding of connected areas such as Strategic Planning, Sustainability, Return on Investment and Marketing and Promotion.

It is an excellent spring board for those wishing to accelerate their event career, enter the event industry or start their own event agency.

CMP is recognised globally as the badge of excellence in the meeting, convention, exhibition and event industry. The qualifications for certification are based on professional experience, education and a final exam. More about CMP.

The course covers 9 Domains and 80 plus sub skills. Students who complete the course have a number of advantages over other event professionals.

  • Broader knowledge - they have a deeper, broader understanding of events and the marketing blend. This breadth of knowledge is rarely learnt by the majority of planners unless they have worked on broad mix of event types, on large scale events and working closely with marketing professionals.
  • Competitive advantage - it allows students to apply that knowledge to their clients or employers events, providing a competitive advantage.
  • More money - students who have attended the course and successfully passed the CMP exam earn more than non-qualified event planners according to

Certificated Learning

The course provides 30+ hours of certified CMP training hours and each student receives a certificate of attendance and the option to join the CMP academy and register their learning and credits

The course also qualifies for Continual Professional Development units which are recognised by all UK corporates, not for profit and government departments.

CMP Professional Qualification

In addition, it is a certified preparatory course for those who wish to study to undertake the Certified Meeting Professional examination.

All students receive

  • Copy of all training slides
  • Checklists and templates
  • CMP certificate
  • CMP login for credits
  • CPD certificate and credits


Each course provides TWO unique internationally recognized certificates

  • Competent Meeting Planner CMP accreditation
  • Continual Professional Development CPD credits

For more information Click Here


The Event Managment Bootcamp is the fastest route to securing the minimum 25 hours accredited training, covering the essential 9 topic areas and over 80 subskills required by the Events Council to allow you entry to the CMP exam.



Intellectual Property Office

Kevin is a great coach and mentor, the course content was in depth and I'd recommend it for anyone interested in CMP qualification.




Exactly what I was looking for from today. the examples given were invaluable.”

University of Bristol

A Bryant

University of Bristol

The course met my objectives and has definitely given me a lot of things to think about for future events. Really enjoyed the course. Thank you very much


Arron N


A really friendly and knowledgeable course and tutor, who will explain the key steps of an event process from start to finish in a clear and in-depth manner. Very useful day course!


Amanda M


Great course, easy to book, easy to understand. Very tailored to my requirements. Kevin is a great trainer!!”

Course Director
BBC Worldwide

Kevin J Waters

Kevin began his own event management agency in 1992 his agency grew to be one of London’s pre-eminent event agencies. He has been directly and indirectly responsible for the winning and successful organization of over 2000 + corporate and public events from corporate sporting hospitality, clay shoots and driving days to VIP client programs, parties, awards dinners to outdoor fun days, team building, exhibitions, international conferences, music festivals, arts exhibitions and much more.

The largest number of attendees being 10,000 and the largest budget being £1.5M for an international conference in Paris.

Kevin has written and presented event specific courses and seminars over the past 3 years, his work is accredited by the CMP Certified Meetings Planner CMP certification and CPD Continual Professional Development units.

He is a member of IOSH the largest Health & Safety organization in the world and holds both the NEBOSH National General Certificate in Occupational Health and Safety and the NEBOSH National Fire Risk Assessment certification. He is a former board member of the International Live Event Association ILEA.

Kevin now travels the UK and abroad providing training, event management and event health & safety consultancy and is Director of the Event Resources Group.

Kevin’s LinkedIn Profile:


INSTANT ACCESS to video content

COVERS DOMAIN I - All skills and sub skills

(compliments the Event Industry Manual 9th Edition)


12 MONTHS MEMBERSHIP - Available 24/7 – 365



(Uploaded To The Events Industry Council)

CMP & CPD Attendance Certificates

ONLINE Community Group



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